E-COMMPACT: Issue #1
$1 reservation orders, crappy BFCM customers, our TikTok-style future, Webflow-style landing page builder
đ„ Fresh Finds
Nik Sharma [N] | Donât open unless you love cash flow!!
Mystery box sale - Create a mystery box product to unload slow-moving product or increase short-term cash flow.
$1 Reservation orders - Instead of letting your out-of-stock items display a big âSold outâ badge or having customers enter their email to be notified when back in stock, sell the product for $1 and use an app to charge the remainder when the item ships.
Lucas Ballasy [T] | Top 9 e-commerce trends weâve observed so far this year
Limited Supply [P] | S1 E3: How to Choose The Right eCommerce Credit Card / Sales Tax Black Hole / The Truth About Prime
Yours Truly, Company - Personalize your help desk emails and sign them with an actual human name, not your company name [46:36].
Fuel Made [B] | Case Study: How to turn a good homepage into a great one
Less product, more why - On your homepage, consider focusing less on your actual product and more on why the product and brand is special.
Hook emâ in - Most websites have a banner image with a large hero text element. This text often sets the tone for the rest of the site and should be used to âhookâ your customers and convince them to âkeep exploringâ.
Less words, more photos - Donât use words when a picture can tell the story better and if you must used words, keep it simple.
Donât forget the goal - The goal of the homepage is to move the customer through your sales funnel. Give them a chance to shop with strategically placed CTAs.
Taylor Holiday [T] | Are Black Friday customers really âworseâ customers?
Eli Weiss [N] | The Art of Cart Recovery
Good survey question - âWhat is the one thing that made you almost not purchase?â
Tailor it up - Donât just send all your customers the same abandoned cart email - use some context. You know that cart total and products the customer intended to buy; use that information to guide your message. Check out the full issue for some great examples!
Focus on what matters - Your abandoned cart emails should address common hesitations and answer any questions your customers might have.
đ° Notable News
Temu - On October 17, it became the most downloaded shopping app in the United States.
Shop like TikTok - Does the future of mobile shopping look like TikTok scrolling? God help us.
Stripe layoffs - The backbone of e-commerce has laid of 14% of their staff.
đ€đŒ Amazing Apps
You have too many apps. Try deleting one this one week.
Replo - Build ultra customizable landing pages with a Webflow-like user interface.
DataJet - Shopify Flow, but more powerful (and harder to learn).
đą Sporadic Stats
33% - Average amount more spent by loyal/repeat customers than brand new ones
Neil Patel - [NL] The most lucrative kind of customer isâŠ
đĄRandom Resources
Get More Working Capital to Fund Your Cash Conversion Cycle - How to optimize your cash flow
Marketing Inspiration Gallery - Discover the highest converting marketing assets, organized by industry
Shopify Script Creator - Build Shopify Scripts without knowing code.
ThingTesting - Your go-to place to research and review online brands.
CPGD - Discover emerging brands and the resources to build them