E-COMMPACT: Issue #2
Offload inventory to subscription boxes, use an empty cart to sell products, A/B testing, $408 billion, Gap on Amazon
đ„ Fresh Finds
Limited Supply [P] | S1 E4: How to Raise Cash In a Tough Climate / Outside The Box Marketing / Facebook And Shopify Reports
Subscription box off-loading - If you have extra inventory you need to offload, contact a subscription box company that may be interested in including your product in their curated box.
Practical Ecommerce [B] | 11 A/B Testing Tools to Optimize Conversions
What tools to use - The article provides a great list of the best tools to use for running A/B tests on your site.
What tests to run - Hereâs another article detailing what types of A/B testing you can do and the goal of each test.
Eli Weiss [N] | Increase your AOV by 69% with this... or burn your brand down trying đ§Ż
Donât cheapen your brand - Post-purchase upsells can cheapen your brand if not done right. Think about the checkout aisle at Saks Fifth Ave. Do they try to sell you some extra knick-knacks on your way out? No.
Alternative approach/perspective - Hereâs Eliâs recommendation for a less scammy approach:
Recommend an appropriate complementary product in-cart
Leave them alone at checkout
Have a retention plan in place to bring them back later for a 2nd order instead of shoving it in their face after they checkout
Down To Chat [P] | S2E1: Black Friday Strategies, Testing Direct Mail, and a New Landing Page Tool to Change the Game
Post-purchase survey attributions - Use your post-purchase surveys to capture those hard-to-track attributions (ex: direct mail, TV ads).
Compelling subscription offers - âSet it and forgetâ is not a compelling enough incentive to offer customers. âYou can think of 37 reasons why a subscription is good for you, but why is it good for the customer?â.
Gorgias [B] | Customer Self-Service: Advantages, Types, and Best Practices
via Gorgias Ecomm Digest 01 September 2022 | #006
Decrease support tickets - Here are the top three self-service efforts you can deploy to reduce your support inquiries:
FAQ page with answers to the most common questions
Chat window with automated responses to common customer needs
Knowledge base with more in-depth answers to a wider range of questions
The Andrew Faris Podcast [P] | BFCM 5: Taylor Holiday From Common Thread Collective
More sales, less revenue - Donât lose money on BFCM by not understanding the marginal outcome of your offer. Youâre likely giving away more product with your BFCM offer - protect your profit!
đŠ Thought-Provoking Tweets
Oddit | Use your empty cart as a sales tool
Harry Molyneux | Added several positive reinforcement 'nudges' in the cart page
đ° Notable News
Klaviyo acquires Napkin.io - Klaviyo is trying to up the ante on their API game
Bye bye Birchbox - The DTC subscription box pioneer, once valued at half a billion, may soon be worth zero
Hardwareless Shopify POS - Accept payments right from your iPhone with no additional hardware required
Riches to rugs - Peloton co-founders have started a new business that has absolutely nothing to do with exercise
Gap on Amazon - Gap has officially launched its store on Amazon selling basics as part of its new partnership with Amazon Fashion
đ€đŒ Amazing Apps
API Helper - A secure frontend API that provides access to important functions from Klaviyo, Mailchimp, Omnisend and Shopify that are typically not possible
đą Sporadic Stats
$478 billion - The expected size of the subscription market by 2025
73% - The percentage of consumers who have made at least 1 purchase because of SMS marketing
33% - 1 in 3 prefer mobile shopping apps to all other channels and only 33% of brands have an app
đĄRandom Resources
Dummy Image Generator - Easily create placeholder images for your upcoming store
OpenGraph.xyz - Preview your stores open graph meta tags output (those link previews you see when you post your URL on social media)
1-800-D2C - Find your next job in ecommerce or post a job listing
Framer - New no-code website builder similar to Webflow