E-COMMPACT: Issue #4
Most searched products in 2022, Facebook ad bidding, get more email sign-ups, $9.12 billion Black Friday, faces = more sales
đ„ Fresh Finds
Swipe Files | The reality of marketing channels
Focus on one - Nail down ONE repeatable marketing channel, double down, keep doubling down, slowly layer on one more channel, repeat steps 2 - 4. You don't need 9 marketing channels. You can get pretty dang far with just one.
Quality over quantity - Itâs much better to have 1 piece of content that ranks at the top of Google than it is to have a whole bunch of blog posts that bring in no traffic whatsoever.
WordStream | The 5 Facebook Bidding Strategies Explained: Pros, Cons & How to Choose
Highest volume (spend) - Tell Facebook to get you as many results for a specified amount of budget.
Highest value (spend) - Focuses on conversion value over conversion volume.
Cost per result/cost-cap (goal) - Aims to maintain an average cost per result and is helpful if you understand the maximum cost per conversion.
ROAS goal (goal) - Similar to highest value bidding and will strive to get you the most opportunities possible within that ROAS value, but is not guaranteed to use all spend.
Bid-cap (manual) - Allows you to set the maximum bid for your ads and requires you to have an excellent understanding of your conversion rates and desired acquisition costs.
Cody Plofker | Focus On This To Scale Your Ad Spend Profitably
Bundle for acquisition - Nearly everyone should have bundles. There are a few ways to think about it. We like to have 1-2 running at all times. One is a âstarterâ set that is used for acquisition purposes.
Test your free shipping threshold - Donât just make up a number, look at revenue per session (RPS) and margin
Lucas Ballasy | BL&T: Edition No. 114: 2023 Planning, Feedback, & Timelines
Get more emails - Adding a "No thanks, I'll pay full price" exit link to a newsletter pop-up has proven to be a worthwhile and simple update for one of our clients. We've seen a steady increase in the form submit rate since making the change a few months ago.
Common Thread Collection | Ecommerce Growth Equation: Visitors
Diversify your traffic sources - The more diverse your traffic sources, the healthier your business. Being over-indexed in one channel exposes you to greater risk.
The 5/15 rule - Email should be 5% of your overall traffic, but 15% of your revenue.
Value and volume - The value derived from a particular traffic source is just as important as the volume.
Katelyn Bourgoin | Why We Buy
Face the facts - By posting selfies in personal posts, people are getting 3x more engagement and 2.5x more reach on their LinkedIn posts right now.
Strategic face placement - Use faces in your content to grab attention by strategically having them look at the buyer, gaze at a value proposition, call-to-action, or product, or depict a specific emotion.
DTC Newsletter | Issue 261
LP > PDP - Sending visitors to a landing page (LP) instead of a standard product description page (PDP) improves conversion rates by at least 25%.
11 key elements for the perfect landing page - The hero header, benefits/why us, featured in or featured review, how it works, let the customer buy (buy box), review widget, frequently asked questions, competitive comparison, risk reversal, additional call to action, boring footer.
Omniconvert | Love in times of eCommerce turmoil
Great definition of retention - Retention is a constant loop of learning and adapting to the changing demand of all of the customers.
Badal Pandey | Facebook ads after iOS14 update, Landing page & more
Brands with Ad-budget below $30k/month - Use UTM Parameters + Google Analytics data.
Brands with Ad-budget over $30k/month - Use attribution tools like Triple Whale or Northbeam.
đŠ Thought-Provoking Tweets
đ° Notable News
Shopify universal search feature - Shopify is testing a new feature in its app that allows customers to search across all merchants on the platform.
Facebook/Instagram chat shopping - Customers can ask questions about a product, make a purchase, and track their order all in the chat/DM window.
Most searched products in 2022 - The Top 100 includes trends and insights about certain products and interesting changes in product search behavior.
TikTok Pixel concerns - Advertisers are asking questions about the data TikTok can collect.
Twitter advertising gets better - The platform launched ad objectives and ad targeting options that should help you reach certain audiences more effectively.
đą Sporadic Stats
$5 billion - The estimated amount spent on influencer marketing this year
54.3% - More than half of worldwide subscriptions come from two categories: Food & Beverage and Beauty & Personal Care
91.7% - Percentage of ads featuring a personâs face that attracted more attention than non-face ads
$9.12 billion - The record amount spent online this Black Friday, with $3.36 billion coming from Shopify merchants alone
đ€đŒ Amazing Apps
Tydo - Connect all the tools and channels you love for a complete data story. Recharge, Facebook, Google Ads, and more
đĄRandom Resources
50 Website Optimization Tests - 50 trusted brands, the tests theyâve tried, the lessons theyâve learned, and the success theyâve had
Return policy examples - 5 return policy page examples you should copy
Popup.store - No-code tool to build unique, personalized experiences and powerful sales funnels
Facebook Ads Bidding Strategies - Nice chart that breaks down Facebook ads bidding strategies and when to use them